Top 5 Beauty Retail Apps on iOS in Italy: Q4 2022

In Q4 2022, the beauty retail market on iOS in Italy showcased notable activity, with the top five apps demonstrating varied performance metrics. Here's a closer look at the trends for Douglas - Parfüm & Kosmetik, versione obsoleta - Sephora, Notino: profumi e cosmetici, LOOKFANTASTIC: Beauty & Makeup, and Marionnaud.

Douglas - Parfüm & Kosmetik experienced a steady increase in weekly downloads, starting from approximately 3.4K in late September and peaking at around 10.6K in the first week of December. Active users also saw a significant rise, beginning at 21.5K and reaching a high of 33.1K in early December before slightly declining to 24.8K by the end of the quarter.

versione obsoleta - Sephora displayed consistent growth in weekly downloads, starting at 3.2K in late September and peaking at 7.7K by mid-December. Active users followed a similar upward trend, beginning at 22.8K and peaking at 29K in the last week of December.

Notino: profumi e cosmetici had a notable spike in weekly downloads, particularly in the week of October 10, with approximately 15.3K downloads. After this peak, downloads fluctuated, ending the quarter at around 1.9K. Active users similarly peaked at 17.1K in early October, with a gradual decline to 8.2K by the end of December.

LOOKFANTASTIC: Beauty & Makeup showed a steady increase in weekly downloads, with a peak of approximately 2.9K in the week of November 21. Active users also saw growth, starting at 3.4K in late September and reaching a high of 6K in late November before stabilizing around 4.2K by the end of December.

Marionnaud exhibited a modest but steady increase in weekly downloads, starting at 819 in late September and peaking at 977 in mid-December.

For more detailed insights and analytics on these and other apps, visit Sensor Tower.